HumanSpeed® – Danish quality sports brand.
A Danish quality sports brand – We customize everything for athletes, clubs, teams and businesses. HumanSpeed® wants to pioneer the world of running, biking and triathlon wear by laying vast focus on innovation, shorter lead times and flexible solutions – facing the specific needs of the costumers. We want to communicate directly with end consumers, using the feedback to innovate even more. The founders of HumanSpeed® have a high range of specific skills in textile business, experience from leading brands and knowledge from many years in professional triathlon. HumanSpeed® has developed a full range of highly innovative functional sports products.

If you like to have a special offer, please do not hesitate to mail any request at 

75 bike items, from Pro Tour level to highly functional club products.

50 triathlon items, using the fastest and most cooling material on the market.

47 really nice ergonomically shaped running items.

10 casual items.


Jan Larsen & Michael busk, Owner of HumanSpeed ApS


Jan Larsen, entrepreneur with many years of experience in sales and service. Start-up and operation of MIND4iT through 16 years before sale to major Nordic IT company. Has been a mentale coach for the national golf team of Denmark for 6 years, writer of golf articles, developed e-book and DVD. Owner of fitness center Proworkout. Has completed 3 Ironman distances and run several marathon, as well as the swedish Öloppet 3 times. Is active as a personal trainer and instructor. HumanSpeed ​​fits well with the DNA that characterizes Jan Larsen, high service, dialogue and focus on quality, in the sales process and the entire delivery.

Michael Busk, entrepreneur with many projects in his portfolio, and this cooperation will only be of extra benefit for the customers. Michael is passionate cyclist with several classics runs, as well as iconic mountain stages, biking instructor and he has always an idea, to solve various challenges and high mood is a guarantee.

We believe that HumanSpeed's customers and business associates, can look forward to this minor change in the ownership. You will experience the same high service, during the order process, and a desire to resolve each order with quality and consistency from start to finish. We will do what we can to ensure  your needs and next time you need clothes, that match your needs, you will think HumanSpeed.